Brand Story
Logo Inspiration
The logo for the 2024 World Rowing Senior, Under 23 and Under 19 Championships is inspired by the Lakeside Park Carousel. This historic carousel – a Charles I.D. Looff original – has been in Lakeside Park since 1921, includes 68 animals to choose from and still costs only 5 cents a ride.
Tagline
Niagara, Canada with its magnificent Falls is world-renowned and is rich in culture, history, recreation, entertainment, world class cuisine and natural wonders – making it an iconic destination.
The combined World Rowing Senior, Under 23 and Under 19 Championships makes the 2024 event a large-scale international sporting event – defined as a mega-event.